This industry research report identifies Gap, Kering, Levi Strauss and Co, LVMH, and PVH as the key vendors in the global premium denim jeans market. This industry research report also presents a detailed analysis of the market by end-user (women, men, and children), by retail format (specialty stores, department stores, hypermarkets, and others), and by geography (the Americas, APAC, and EMEA).
Overview of the global premium denim jeans market
Growing demand for jeans is supported by the dynamic workplace ethics that allow employees to work in casual attire, including jeans and denim jackets. Technavio’s market study identifies the acceptance of denim jeans as a business casual attire to be one of the primary growth factors for the premium denim jeans market. Large organizations such as Google, Zappos, Facebook, and Twitter allow their employees to dress in casual attire, including jeans. Several women wear denim jeans to offices due to problems associated with right fitting work pants. Our market analysts estimate that the market will grow steadily at a CAGR of greater than 8% by 2021.
In the denim industry, denim mills are collaborating with the brands to achieve strategic objectives that are mutually beneficial. Levi Strauss & Co, a denim manufacturer, collaborated with, Off-White, an influencer in streetwear fashion trends to fuse classic jeans produced by the company with Off-White’s expert designing guidance for the product to be successful in the market. The strategic collaborations among players in the denim industry is identified to be one of the key factors contributing towards the growth of the premium denim jeans market.
Competitive landscape and key vendors
The premium denim jeans market is highly concentrated owing to the presence of several international and regional vendors. Premium denim vendors focus extensively based on product innovation, and compete intensely based on price, quality, brand, and variety. Key players are dominating the designer jeans market due to strong investments in R&D and make continuous efforts to launch new products.
The leading vendors in the market are
- Levi Strauss and Co
The other prominent vendors in the market are GUESS?, DIFFERENTIAL BRANDS, NAKED AND FAMOUS DENIMS, JACOB COHEN, Ermenegildo Zegna Holditalia, AG Adriano Goldschmied, PAIGE, 34 HERITAGE, DL1961, and Giorgio Armani.
Segmentation by end-user and analysis of the premium denim jeans market
Women will be the primary end-users as they have high inclination to purchase premium brands and are willing to spend more on branded denim jeans products. Also, they have keen interest in the latest fashion trends in clothing. The growing number of working women will further contribute to the growth of the women end-user segment in the designer jeans market.
Geographical segmentation and analysis of the premium denim jeans market
The Americas will be the major revenue contributor due to the high purchasing power in regions such as US, and Canada. Also, the high standard of living conditions and the presence of several large competitors will contribute to the growth of the designer jeans market in Americas.